Why businesses should use Tik Tok- Yellow Tuxedo
Tik Tok is just for the kids right? I’m pretty sure the same was said about Facebook and Instagram when they were both released. Of course its true, the current demographic of users on Tik Tok is 18–24year olds, however this is starting to shift. And we are seeing more and more brands moving towards this popular app to include it in their marketing strategy. The app is most definitely on its way to finding mainstream popularity.
WHAT IS TIK TOK?
Tik Tok is a video sharing app allowing users to share short form, 15 second videos. Originally stemming from musica.ly, Tik Tok has been massively popular in Asia and is now taking the rest of the world by storm.
Tik Tok is one of the most downloaded apps in the world with over 500 million active users worldwide. Although still relatively in its infancy as a social media platform, especially in terms of brand awareness for business, its rapid growth should not be taken for granted. Tik Tok is here to stay and it has the power to be a really incredible tool for businesses looking to expand their online presence.
HOW CAN MY BUSINESS WORK ON TIK TOK?
Much like in Instagram and FB stories, Tik Tok presents an opportunity to connect with audiences in new, fun and engaging ways. Depending on your exact brand tone of voice, you can be funny, serious, controversial, positive and political to your hearts content. You need not think that you should have to spend your time on the app lip synching to music videos!
So exactly what content can you include? Well the worlds your oyster…Product reviews, handy hints and tips, behind the scenes details, product reveals, brand advertising. 15 seconds is a perfect amount of time to capture audience attention and deliver your brand message.
HASHTAGS ON TIK TOK
Much like Instagram, Tik Tok relies on hashtags to help users discover new content. Again, just like Instagram it has an explore tab for users to see trending hashtags and content as well as a search function for people to search on individual hashtags.
One of the most exciting current strategies on the app at the moment is running a hashtag challenge. Commonly used by influencers and businesses, a hashtag challenge is an incredible way or prompting engagement and building a community around your content. At this stage in the app’s lifetime this also means this a real opportunity to create viral content quickly. Hashtag challenges are simple to join in and fun. If you’re not yet a well-established brand, you can also consider using influencers to help kickstart your challenge campaign.
AUTHENTICITY
Authenticity should be at the core of any digital marketing campaign and your Tik Tok strategy should be no different. Being in its infant stages means that it hasn’t yet been flooded by brands trying to make their mark. With this in mind a focus on community and creativity should be the centre of your campaign rather than pushing sales. By doing this you will most definitely succeed in building your legacy and brand growth.
At Yellow Tuxedo we have recently joined the app. Although we are relatively new we can already see how much potential there is being in that space. 2020 will see us working hard on our strategy to cement our own Tik Tok presence. You can find us on there by searching @yellow_tuxedo .
The big question is…who else wants to be an early adopter? Who wants to join us? If you need any support getting started just get in touch. And be sure to drop your Tik Tok handles in the comments so that we can follow you!
Have a great day!
Emily..
Originally published at https://www.yellowtuxedo.co.uk.
